Scientific writing requires details, data and absolutely no emotion, fostering credibility within journals. This approach ensures a rigorous foundation but often lacks the inspirational quality needed to engage a broader audience in conservation efforts. This is where Amber Hopgood bridges the gap between fact-based conservation and the need for greater understanding and support from the
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‘Giving back to Nature’: A conversation with Helen Neave, co-founder of ‘Make it Wild’
The majority of environmental news is dominated by depressing, defeatist narratives that describe the decline of nature in every corner of the planet, with humans commonly blamed for this destruction. Helen and Christopher Neave challenge this, as 14 years ago, distressed by the environmental situation, they decided to take action. Although now ‘Make it Wild’
Inspiring urban conservation through social media | A Q&A with wildlife influencer Lirayen Valencia
“I would love to see more wildlife influencers, and for them to be as popular and cool as fashion/lifestyle influencers” As of January 2024, around 62.3% of the world’s population are social media users. Communications have always been crucial for spreading conservation messages across the globe, but it seems that now, more than ever before,