NWF’s sportswomen’s initiative, Artemis (https://artemis.nwf.org/), is key to the conservation movement’s future and will play a defining role in NWF’s public lands and sporting conservation portfolios. Women comprise a quarter of all anglers, more than 20% of all hunters, and are the fastest growing segment in the sporting community in the United States. Women have economic power, authentic field experience, and fresh perspectives necessary to increase the richness and diversity of the conservation movement. Despite comprising a significant portion of the sporting community, not enough women are leading conservation campaigns, as they are not proportionately represented in wildlife conservation leadership rol