Rare inspires change so people and nature thrive. Over more than three decades, Rare has partnered with local organizations to run more than 400 conservation projects in nearly 60 countries all of which rely on humans changing behaviors. Community-led solutions such as coastal fishery recovery, regenerative agriculture, and now climate mitigation. Over 72% of Americans believe in global warming, and over 55% believe they should be personally doing something to take action. The problem is, people have been told their individual actions, beyond voting and advocacy, do not matter. And the actions they do focus on like recycling are not among the highest impact behaviors. If just ten percent of Americans adopted seven behaviors (plant-rich diet, electric vehicles, green energy/rooftop so

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