Overview

The commercial bushmeat trade is considered to be one of the biggest threats to the future of Central African wildlife, with an estimated 5 million tons harvested each year from the Congo River basin. This hunting is putting immense pressure on an array of forest animals, including pangolin, crocodile, boa, antelope and monkeys as the demand from burgeoning urban areas increases.

In order to reduce the hunting threat to wildlife populations, the Wildlife Conservation Society, and its partners –Renatura, ESI and YoYo Communications- are currently conducting a two-year project funded by the U.S. Fish and Wildlife Service to identify the key drivers behind urban bushmeat consumption in Pointe Noire, Republic of Congo.

The team working on the project has been conducting research on the three components of the bushmeat market:  the supply side, the demand side, and the regulatory context. Next step of the project is to create and develop a first-of-its-kind mass media behavior change campaign to reduce the level of bushmeat consumption. 

OBJECTIVE

To manage the development and roll-out of the behavior change communications campaign for the Urban Bushmeat Project in Pointe Noire, to reduce the luxury consumption of bushmeat. The campaign is a first-of-its-kind multi-media behavior change campaign aiming to reduce the level of bushmeat consumption in urban centers.

RELATIONSHIPS

The position will work directly with Liliana Vanegas, the Pointe Noire Team Leader; report technically to Robert Mwinyihali, the WCS Urban Bushmeat Coordinator; and report programmatically to Emilie Fairet, the WCS-Congo Program Coordinator. Technical review of deliverables will be provided to the project team by YoYo Communications.

RESPONSIBILITIES

  1. Development of the Campaign Implementation Plan for the project
  • Develop a weekly Work Plan of activities to be implemented, with schedule and budget
  • Contribute to Contribute to the preparation and updating of the Theory of Change
  • Contribute to the development of communication objectives (S.M.A.R.T.) and indicators for campaign and for specific audiences
  1. Production of Campaign Multi-Media Materials
  • Identify and commission production and services for the campaign according to the deadlines and guidelines
  • Liaise with contracted producers (eg, artists, designers, radio, TV, video etc.)  and service providers (eg, printers, distributors, etc.) for production of campaign materials, according to the campaign strategy and messaging specifications.
  • Ensure timely production and delivery so that materials are ready for pre-testing and campaign launch
  • Ensure quality of all materials
  • Oversee translations to local languages and ensure their quality
  1. Serve as the communications focal point in Pointe Noire for campaign external relationships
  • Represent the campaign externally to partners, authorities and public
  • Develop contacts with local and national media
  • Work with YoYo Communications to develop FAQs and other media information materials about the campaign
  • Identify and, with project team, mitigate potential conflicts and risks of the campaign, proactively and reactively
  1.  Implementation of the multi-media campaign
  • Organize and implement publicity before launch
  • Organize the Launching Event
  • Organize and implement the distribution(s) of campaign materials
  • Support partners with campaign activities and outreach
  1. Monitoring and evaluation to assess the success of the campaign
  • Design of an evaluation method for the pre-testing of campaign materials Conduct focus groups with the target audience (s) to implement concept testing and pre-testing campaign materials
  • Compile suggestions and proposals to improve campaign materials
  • Monitor the distribution(s) of campaign materials and partners activities, addressing problems that may occur
  • Contribute to  the design and implementation of baseline and follow-up studies (possibly a KAP study)

DELIVERABLES

  1. Campaign materials and services commissioning (eg, TdRs, review of bids, budgets  contracts, etc)
  2. Weekly Campaign Update reports (1-2 pages max, including monitoring the distribution of campaign materials)
  3. Publicity launching
  4. Final report after implementation, incorporating audience and KAP research findings from the research team (concept testing, pretesting and baseline/follow up study results of the campaign). 

SKILLS

  1. Management skills: work within the budget; meet the deadlines for the project and the campaigns
  2. Translation skills: provide support in the translation of campaign materials to local languages spoken in Pointe Noire
  3. Ability to work in a team
  4. Autonomous and proactive work attitude
  5. Excellent interpersonal working skills

SCHEDULE, REQUIREMENTS, EXPERIENCES AND COMPENSATION

This ToR will cover ten months from 1st of March to the 31th of December 2018 with the possibility of extending dependent on performance and funding.  The position is based in Pointe-Noire, Republic of Congo.

A candidate with a first degree or a degree in communication , marketing or other related fields  (i.e     social science, political sciences, etc) will be preferred with an experience of at least 3-5 years in campaign management.  Excellent writing and speaking skills are required in French and desired in English.

This position requires strong experience in campaigning and behavior change/social marketing methods. Understanding of media production and experience working with media teams with private or NGOs sectors are strongly preferred.  Knowledge of conservation approaches to reducing bushmeat consumption is a bonus.

This is a locally-hired position, so the consultant is expected to cover all their personal expenses in Pointe Noire. Business-related travel to Brazzaville or and Kinshasa may be required and all related expenses will be covered by WCS. A non-Congolese consultant is required to obtain a visa, travel and medical insurance. The consultant will be provided with access to WCS office resources and utilities in Pointe-Noire during this time.  Congolese and women are encouraged to apply.   

Salary and benefits

Salary and benefits will be commensurate with experience. 

Application deadline

Please address your CV and Motivation Letter to Robert Mwinyihali ([email protected], copy to Emilie Fairet : [email protected] and [email protected]) before February, 15th 2018.

Only shortlisted candidates will be contacted. Further information; please contact Mr Mwinyihali, at the email address above.