SWT’s audience includes members, volunteers, land managers, businesses, amateur and professional naturalists, councils, politicians, teachers, students, young people and families. We engage with these audiences through our website, print and broadcast media, members’ magazine, newsletters, social media and face-to-face events. We champion nature’s recovery in Shropshire, highlighting successes but publicly challenging actions and attitudes which will damage nature.

Key results expected in this role

  · All SWT communications, campaigns and marketing (CCM) are informed by detailed analysis of current and potential SWT audiences, gaps and opportunities. · SWT has a three-year strategy, agreed with the Head of Development, setting out the priorities for CCM; reso