WWF Finance Practice has recently developed a strategic framework for its Green Financial Solutions work, under the objective of influencing and mobilizing mainstream asset flows towards sustainable development investments and environmental benefits. WWF’s Finance Practice community, along with colleagues in other Practices are working on this important topic because still a majority of global capital is flowing into unsustainable businesses and activities and we need to change this. How we aim to make the change (our Theory of Change):
  • Originate conservation /sustainability oriented companies, ventures and projects, strengthen their business case to attract long-term investment both from public and privat

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