Renowned as a center for bird study, science, technology, and outreach, the Cornell Lab of Ornithology is a vibrant unit of Cornell’s College of Agriculture and Life Sciences, but functions as an independent nonprofit environmental organization with more than 100,000 active members and donors. The annual fundraising program at the Lab attracts and engages members and supporters at all levels of knowledge and commitment to increase understanding, appreciation, and protection of birds and biodiversity. Bridging the Lab’s science and conservation resources with the public’s broad-ranged interests in birds and the natural world, the Membership & Development team uses ongoing offline and online communications to deepen connections to the Lab, grow the base of support, and enrich knowl