FishWise is a nonprofit organization promoting the health and recovery of ocean ecosystems by providing innovative market-based tools to the seafood industry, supporting sustainability through environmentally and socially responsible business practices. A science-based and business-friendly approach has allowed FishWise to build partnerships and collaborations within the seafood sector, with industry, government, and non-government organizations (NGOs). Healthy oceans are vitally important as a source of food and livelihoods, and for the well-being of the planet as a whole. FishWise envisions a world with a plentiful seafood supply that makes a significant contribution to the food needs of a growing population, while supporting biodiverse, productive, and resilient marine and freshwater