Introduction: WildAid is a growing and dynamic global wildlife conservation non-profit based in San Francisco, California with a mission to inspire and empower the world to protect wildlife and vital habitats from critical threats. WildAid manages a $12 million annual budget and has received a Four-Star rating from Charity Navigator for over a decade. Since its founding in 1999, WildAid has become a premier conservation organization in driving behavior change through both world-class communications campaigns and capacity building. WildAid’s Marine Program partners with local leaders to design and implement effective enforcement solutions to deter illegal fishing and strengthen the protection of priority marine areas. With a global portfolio of 96 sites spanning 16 countries,