PRIMARY PURPOSE: The online advocacy manager will develop and execute integrated, strategic and creative online advocacy campaigns, with an emphasis on email and online-to-offline activation. The position is responsible for managing the advocacy components of NPCA’s eCRM (currently Blackbaud Luminate) and mobile advocacy (currently Phone2Action) and serves as a key advocacy strategist on the digital communications team. The manager should excel at working independently and on tight deadlines. They will need to proactively identify advocacy opportunities, project-manage and work closely with colleagues (some remote) in a fast-paced work environment. Strong writing skills and familiarity with HTML are required. Comfort in cross-media campaigning (i.e. campaigns that utilize a variety of

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