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While there is now strong international momentum on climate change mitigation, it is clear that critical targets (including remaining within a 1.5°C or even 2°C rise) will be missed without fundamental changes to the way people live. UK water companies have subscribed to ambitious commitments to reduce greenhouse gas emissions in line with achieving Net Zero by 2030, however as yet do not have a clear strategy to reduce residential water use. This PhD will contribute to developments in Net Zero water, conducting a mixed method analysis of the role of demand-side mitigation options including overall reduction, relocation and shifting the timing of water use. Typically, water demand management places emphasis on water companies, the regulators and consumers as agents of c