To ensure biodiversity is an integral part of European farming there is a critical need to assess the multiple benefits it provides, and to effectively communicate this to growers, policy makers and wider society. The EU-funded SHOWCASE project will take a multi-disciplinary approach to test the effectiveness of a range of economic and societal incentives to implement biodiversity management in farming operations and will examine grower and public acceptance. The focus will be on three novel approaches: result-based incentives, citizen science biodiversity monitoring, and biodiversity-based business models. This is an exciting opportunity to work in the School of Agriculture at the University of Reading (9^th in the QS world rankings for Agriculture),