The Nature Recovery Campaign aims to secure ambitious new laws and policies that will drive nature's recovery across the four countries of the UK and create a strong UK platform for a new global deal for nature in 2020. The campaign encompasses both RSPB existing policy and advocacy work, and fresh approaches to reaching and mobilising more people and new audiences; including through cultural campaigning and story-telling. It will be supported by a new approach to RSPB communications, badging both existing and new stories under a nature recovery narrative. It will also trial new ways to engage RSPB members and supporters in political action. The campaign will be designed to have real-world impact, whist enabling us to learn and innovate, so that we can better deliver on our Statement of

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