Promoting Tanzania's Environment, Conservation, and Tourism (PROTECT) is a five-year USAID project. The project's objective is to address drivers that threaten biodiversity conservation and inhibit private sector-led tourism growth in Tanzania including; poor natural resource access rights, weak policies and regulations on natural resource management, insufficient data and knowledge management, few successful economic models which incentivize conservation, unaddressed market failures which create perverse incentives toward resource exploitation, and rampant corruption. Tanzania is one of the most biodiverse countries in the world. It harbors more than one-third of Africa's plant species and 20 percent of the continent's large mammal population. Although Tanzania's protected area network

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