The Role: Work with the WWF teams to maximize dissemination and coverage of Earth Hour global and local news packages for the campaign period, as well as innovating to expand coverage of the scale and impact of the movement beyond the event to firmly anchor Earth Hour as WWF’s mass engagement vehicle in the biodiversity space. Collaborate and strategize with WWF-International conservation team and CBD personnel to maximize conservation impacts through Earth Hour and related campaigns via open source. Spearhead Earth Hour’s brand development and annual global Earth Hour campaigning to ensure strong brand identity and good integration with WWF branding. Work closely with WWF International to secure free advertising space assets via global media buying partners, integration of campaig