The Role: Work with the WWF teams to maximize dissemination and coverage of Earth Hour and related campaigns, Living Planet Report and Our Planet global and local news packages for the next three years, as well as innovating to expand coverage of the scale and impact of the narrative, and to firmly anchor Earth Hour as WWF’s mass engagement vehicle in the biodiversity space Collaborate and strategize with WWF-International conservation team and CBD personnel to maximize conservation impacts through Earth Hour and other workstreams Spearhead the awareness raising around biodiversity loss using the key pillars - Earth Hour, OP, and LPR - campaigning to ensure strong brand identity and good integration with WWF branding Work closely with WWF International to ensure integration of