About WWF Arctic Programme WWF’s Arctic vision is a well-managed, biodiverse, and resilient Arctic that supports viable populations of species and benefits the well-being of people in the Arctic and beyond. Climate change remains the single largest threat to the sustainability of Arctic wildlife, and climate impacts in the Arctic are more visible and readily attributable than in most of the rest of the world: the Arctic is rapidly changing due to climate change. The WWF Arctic Programme communications and engagement approach is to articulate our vision of the Arctic and to actively contribute communications about acute climate change impacts in the Arctic. We focus on the use of storytelling, building networks both within WWF and externally, and increasing audience engagement and sup