Position Description The Specialist, Social Media is responsible for planning and executing WWF-Canada’s social-media strategy, maintaining content on wwf.ca, and supporting internal teams with their digital needs, including the creation of podcasts . This role will provide leadership and guidance on social-media best practices in order to leverage the power of social media to achieve WWF-Canada’s conservation and fundraising goals. Key Responsibilities Manage and optimize the organization’s social-media platforms to increase engagement and grow followers. Communicate in a distinctive brand voice exercising impeccable judgement for community standards. Manage the social media promotion budget. Leverage audience analytics. Grow the social media capacity of key WWF-Canada staf