Introducing 'Social Media Management for Conservationists'

This is a brand-new online course brought to you by the team at Conservation Careers.


During the course you’ll learn to:

  1. Understand the role of social media as part of the conservation communications mix.
  2. Assess the most useful social networks and supporting tools for a conservation communications campaign.

  3. Set up and manage social media profiles.

  4. Build community engagement via social media.

  5. Establish a social media policy to secure your conservation brand online and protect your team and the wider community.

  6. Develop paid social media campaigns to support your campaigning efforts.

After completing the course you’ll understand the role of social media communications and be confident in managing social profiles on a day-to-day basis, including engaging with and growing a vibrant social community. 

Course Outline

  • Module 1. Understanding the role of social media in your communications activities. Outcome: Confidently review social media campaigns, identify target audiences and set achievable objectives based on existing activities, audience opportunities and campaign objectives.

  • Module 2. Which social networks are right for your campaign? Outcome: Understand the current social network landscape, the benefits and risks associated with each, and which social network will work for specific audiences and objectives. 

  • Module 3. Social profile management and Social CRM. Outcome: Be ready to take on day-to-day management of a social media profile for a conservation organisation. Including tips, tools and building a community with engaging content. 


  • Module 4. Developing a social media policy for your organisation. Outcome: Be able to prepare a social media policy for a conservation organisation and understand the potential risks and how to mitigate these issues. 


  • Module 5. Driving engagement and the rule of thirds. Outcome: Knowledge of the steps required to develop an engaged and active social media community to drive key campaign objectives.

  • Module 6. Paid social media. Outcome: Utilise paid social media to supercharge communications campaigns and drive return on investment.

Your Trainer

Lloyd Gofton


Lloyd has over 25 years of communications experience in the agency and conservation sector, working in public relations, social media, content marketing, digital marketing, and strategy disciplines.


During his career, he has worked with various organisations, including O2, WWF, Greenpeace, RSPCA, Médecins Sans Frontières, Samsung, Honda and Pizza Express, as well as a wide range of challenger brands.


He started in PR in 1998 and launched his first communications agency, Liberate Media, in 2006. The agency was one of the first in the UK to combine PR, social media, and content marketing services, running campaigns in the UK and across Europe, The Middle East, Africa, North America, Asia, Australia, and New Zealand.


In 2019, Lloyd decided to focus his career on conservation and animal welfare. He has since worked with organisations such as World Animal Protection, Cheetah Conservation Fund, and Wildlife Heritage Areas. He is also a Director at two marine conservation not-for-profits: Sussex Dolphin Project and Blue Planet Society. Lloyd joined Conservation Careers as our Communications Coach in 2020 and later went on to become our Head of Marketing.

Register Your Interest

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