Conservation Career-Booster |

Communications For Conservation Projects

Communications For Conservation Projects

"Saving the planet is now a communications challenge"

Sir David Attenborough | Sept 2020

What are Conservation Career-Boosters?

Conservation Career-Boosters are a growing range of short online courses to start, switch or speed up your career as a professional wildlife conservationist. To date, we’ve shared more than 35,000 conservation jobs, and identified the top skills that are sought after by conservation employers across the globe. 

The goal of each Conservation Career-Booster is to learn highly applicable knowledge which can be applied to a broad range of early-career conservation jobs. Each course focusses on a key skill, proven to make you more employable, competitive and effective in your career.

The content is produced following a detailed analysis of exactly what employers are looking for within each skills. Covering the essential ‘need-to-know’ knowledge, they are designed to be quick and easy to follow; including examples and practical tasks to reinforce your learning. They also include ways for you to get experience applying the skills, so you can showcase them to employers in your application forms, CVs or Resumes.

Finally, each Conservation Career-Booster is taught by a hand-picked industry-expert, who explains clearly and simply how things are done in-practice within the conservation industry. They don’t teach idealistic theory, but focus on practical and actionable skills which you can readily apply in your work.

Why Is Communications Important In Your Career?

Within conservation there is a growing realisation that we need to do much more to share our messages and encourage more support and action. As a result, conservation employers are rapidly looking for people with communications skills.

They want staff who can plan communications activities, write effectively, get press and media attention, engage audiences on social media, deliver campaigns, write blogs, produce podcasts and more.

We analysed 29,767 conservation jobs, from over 100 countries, and 41% explicitly wanted people with communications skills or experience. Of these, 2,726 were communications specialist roles like Communications Officers. Marketing Managers or Social Media Officers.

If you want to succeed as a professional conservationist you need communications skills.

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... Conservation Jobs Analyzed
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... Required Communications Skills​
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“We have to start going to the masses. Like Sir David Attenborough was able to do with plastic pollution though Blue Planet, we need to do with the rest of the things"...

"How is it possible that the loss of biodiversity is the biggest problem on Earth and people don’t see it?”

Patricia Zurita | CEO of BirdLife International

Introducing 'Communications for Conservation Projects'

This is a comprehensive programme of training, support and jobs brought to you by the team at Conservation Careers. The structure of the training follows a detailed analysis of what employers are looking for when hiring early-career conservationists, and is taught by communications guru Lloyd Gofton.

During the training you’ll learn, how to:

  1. Produce a communications plan for conservation projects.
  2. Write engaging copy about conservation projects.
  3. Get press and media coverage for conservation projects.
  4. Build and engage audiences on social media for conservation projects.
  5. Create content to support conservation campaigns.
  6. Measure the success of your communications activities.
After completing the training you’ll confidently be able to plan and deliver effective communications activities, during your career as a wildlife conservationist. Making you more employable, competitive and better at your job.

Three Elements for Communications Success

Training

Communications for Conservation Projects

Learn to plan and deliver effective communications activities.

Support Community

CC Pro

Join our private CC Pro community for support, events, networking & more.

Jobs

The Conservation Careers Job Board

Enjoy full access to the world’s biggest conservation job board.

Your Trainers

Lloyd-Gofton-Liberate-Media-copy-1

Lloyd Gofton

Lloyd is your key trainer on the course. He has over 20 years of communications experience built in the agency sector across public relations, social media, content marketing, digital marketing and strategy disciplines.

During his career, he has worked with a variety of brands including O2, WWF, Greenpeace, RSPCA, Virgin Atlantic, Samsung, Honda and Pizza Express as well as a wide range of challenger brands.

He started out in PR in 1998 and launched his first communications agency, Liberate Media, in 2006. The agency was one of the first in the UK to combine PR, social media and content marketing services, running campaigns in the UK and across Europe, The Middle East, Africa, North America, Asia, Australia and New Zealand.

Lloyd also volunteers for Marine Conservation, African Wildlife Conservation and Animal Welfare organisations.

Nick Askew

Dr Nick Askew

Nick is the Founder and Director of Conservation Careers and holds a PhD in the behavioural ecology of Barn Owls.

As a professional conservationist over the past 20 years he has worked across the Academic, Private, Public, Charity and Enterprise sectors.

During his career, he has raised over £2,500,000 for conservation projects across 120 countries, and has ten years’ experience in professional communications and marketing within the conservation sector. 

Nick’s work involved promoting the work of BirdLife International – the largest conservation partnership in the world – to a global audience using press releases , social media, content marketing and digital marketing.

He can’t wait to help you take your communications activities to the next level to be a better conservationist, and become more employable.

Kristi Foster

Kristi is the Head of Engagement at Conservation Careers and has a Master’s in Conservation Biology.

Her conservation work has led to Africa, UK, Australia and Latin America, including 8 years’ experience in science and creative communications in support of people and nature.

She has developed science communications for the World Agroforestry Centre (Kenya), acted as Communications Officer with Fauna & Flora International (UK)’s Business & Biodiversity Programme, and promoted ecotourism for Ecotourism Australia.

She has authored over 75 environmental blog posts, news stories, media releases, presentations and articles. She is also a Co-Founder of Terra Incognita, which uses storytelling to promote ethical ecotourism.

Who is the programme for?

Career Switchers

Have you always had a passion for wildlife and want to work in conservation, but don’t know where to start? You might be working in a totally unrelated field right now, and want to gain skills to increase your employability and impact. We’re here to provide you with the key communications skills sought-after by conservation employers.

Students

Are you currently at university or college, and planning to try and find work in the conservation sector when you finish? There’s no better time to start building the key skills which employers are looking for in the sector, so you can hit the ground running on your graduation day.

Professional Conservationists

Are you working as a professional conservationist, and wanting to improve your communications skills, be better in your role and improve your career prospects? Through the course you'll learn how to confidently plan and deliver effective communications activities as a key part of your job.

Job Seekers

Are you currently hunting for a conservation job but struggling? The course will help you to stand out from the crowd better, by learning key skills sought after by 41% of conservation employers.

Training | Communications for Conservation Projects

The structure of the course follows a detailed analysis of what employers are looking for when hiring early-career conservationists. During the course you’ll learn, how to:

  1. Produce a communications plan for conservation projects.
  2. Write engaging copy about conservation projects.
  3. Get press and media coverage for conservation projects.
  4. Build and engage audiences on social media for conservation projects.
  5. Create content to support conservation campaigns.
  6. Measure the success of your communications activities.

Below you’ll find a detailed overview of each of these modules.

After completing the course you’ll confidently be able to plan and deliver effective communications activities, during your career as a wildlife conservationist. Making you more employable, competitive and better at your job.

The Modules

Module 1 | How to produce a communications plan for conservation​ projects?

This module will cover:

  • Research | Where are you today?
  • Objectives | Where do you want to be?
  • Audiences | Who are you talking to?
  • Messaging and tactics | What are you saying and how are you going to say it?
  • Activity | Who is doing what?
  • Measurement – How to identify outcomes, and evolve the campaign accordingly?

Module outcome | A clear understanding of how to pull the elements of your campaign together into a cohesive programme that delivers success.

Module 2 | How to write engaging copy about conservation projects?

This module will cover:
  • Writing for press | Understanding writing styles and grabbing attention.
  • Quote development | Getting your message across in a clear, concise and engaging manner.
  • Articles and features | The key to developing opinion pieces and how to assist journalists with their features.
  • Writing for non-press audiences | The differing styles of public, corporate and public sector audiences.
  • Developing written content | Writing email marketing, blogs, social media and deeper content pieces.
Module outcome | The confidence to write for a range of audiences without the hype.

Module 3 | How to get press and media coverage for conservation projects?

This module will cover:

  • The number one rule of achieving press coverage | No spoilers here! Find out more in the course.
  • Getting your pitch right | The art of storytelling to press audiences.
  • Identifying your press targets | Who will be interested in your story? 
  • Managing your story to completion | Tips to take you from interesting angles to published articles
  • Article publication | Your job isn’t done when the article is published. What happens next?

Module outcome | Ready to approach journalists and deliver media coverage that will make a difference to your campaign.

Module 4 | How to build and engage audiences on social media for conservation projects?

This module will cover:

  • Exposing social media myths | From fake news to fake users. What is the truth about social communications?
  • Which social networks are right for your campaign? | Does age define which social networks your community uses, or is it more complicated than that?
  • The profile of a social community member | Who do they trust? How do they behave? Why will they listen to you?
  • How to build a social media community | Why is a social community the goal but social followers are often the reality?
  • Developing a social strategy | What are you going to do with your social community?

Module outcome | The insight to build an engaged social community.

Module 5 | How to create content to support conservation projects?

This module will focus on:

  • Building a content strategy | All you need is time, tools and talent.
  • Which types of content should you use in your campaign? | Matching your communities’ interests to your organisation’s goals.
  • Creativity is great, but relevance is more important | Don’t make pretty things, make useful things.
  • Is it worth bringing in external support? | Why allocating resource to develop great content is usually a good investment.
  • Understanding the impact of your content | Making sure your content isn’t ‘fire and forget’.

Module outcome | The knowledge to develop content that will supercharge your campaign.

Module 6 | How to measure the success of your communications activities?

This module will focus on:

  • The foundations of communications measurement | A great place to start when measuring campaign performance.
  • The principles of international PR measurement | The guidelines that many PR organisations adhere to worldwide.
  • Social Media measurement and metrics | When everything can be measured in a social environment, where do you begin?
  • Measuring the impact of content and KPIs (Key Performance Indicators) | Looking beyond launch metrics to understand content engagement.
  • Establishing a scoring system | If you can’t communicate your campaign outcomes, you’ve failed to communicate.

Module outcome | An insiders understanding of campaign measurement, metrics and techniques.

Bonus Module | Top Tips for putting it all into practice

This bonus module Nick and Lloyd discuss and share their top tips for implementing the course, and getting evidence of your communications skills for your CVs and Resumes.

This includes:

  • Starting your own blog
  • Getting feedback on your writing
  • Entering competitions
  • Volunteering
  • Becoming an influencer
  • Starting your own campaign
  • And much more…

Community Support | Ask questions and get support

The training is a work-at-your-own pace course. You can go as fast as you want, or you can take your time. But what happens when you have a question?

We’re glad you asked! Included within the programme are three great resources to help answer your questions and get you unstuck:

Weekly office hours with Conservation Careers

Sometimes you just need to ask the Conservation Careers team a question. That’s why we host a weekly Zoom call to get your questions answered, and learn from the questions of the others. Can’t make it? All call replays are available inside the course.

Monthly Communications Live Q&A with Conservation Careers

We host a monthly Zoom call just for participants on the Communications for Conservation Projects course. Come along, have a chat about the course with Lloyd and Nick, ask questions, and meet other conservation communicators. Can’t make it? All call replays are available inside the course. 

Access to the CC Pro private community

Can’t wait until office hours? Ask your question inside the CC Pro private community!

Join our totally new private, growing community of aspiring and professional conservationists in CC Pro. You’ll be welcomed into our private community for six months. Get answers to burning questions, enjoy regular live events, participate in growth challenges, share your coursework, celebrate your successes, chat with your coursemates and more. 

You’re not alone in this.

Live Events

Enjoy regular live events, delivered right to your calendar.

Hear from experts during our webinars, sit in on job application hotseat coaching sessions and more. 

Growth Challenges

Participate in challenges that help you grow professionally. 

From networking to goal setting, we’ll challenge you to get outside your comfort zone and expand your limits (in a good way!)

Feedback

Get 1:1 feedback from your trainers and community.

Get the personalised feedback you need to progress from the team of CC trainers and other community members.

Celebrate Successes

Celebrate your successes and build momentum.

Share your highs and lows with the community to get support and encouragement. 

Peer Support

Get support from a global community of conservationists. 

Chat with your coursemates and build a global support network for your career.

Private Chat

Connect 1:1 with other members via private chat.

If you share an interest, need advice or want to collaborate, it’s easy to connect.

Jobs | Access over 15,000 jobs, volunteer placements, internships, courses & more...

Included in the programme is full access to the Conservation Careers Job board. By far the biggest collection of jobs, volunteer placements, internships and training courses. Find the right opportunities quickly, and easily, and stop them slipping you by…

Over 15,000 jobs

Enjoy the biggest conservation job board in the world, with over 15,000 conservation jobs globally.

Covering all job types and levels, we work especially hard to find the early career roles so important to get your career going. 

Vol. & Internships

Search through hundreds of Internships, Volunteerships and Expeditions from across the globe. 

We know some experiences can be expensive … and constantly strive to uncover those precious free (& paid!) opportunities for you to enjoy.

1,500 Courses

Explore career-boosting courses, training-events, Masters Degrees, online courses and much more.

Many of these courses are totally free, and can really boost your employability; helping you to stand out from the crowd.

5,000 Organisations

Which conservation employers are located near you? Who works on marine conservation?

Access our full archive of jobs to identify the right employers for you.

Email Alerts

Don’t let your dream job slip you by, and set up unlimited email alerts.  

You can set up daily, weekly or monthly email alerts, filtered by location, job type, level or keywords. 

Bookmarks

Organise all your jobs with notes so you can save them for later with ease.

Bookmark jobs, volunteer, internships and courses with the click of that bottom, and add your own notes. 

Helping hundreds of conservation organisations find new staff

We work with some of the biggest (and smallest) conservation organiations to find new staff, students, volunteers and students. 

What do people think of the course?

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What they are saying

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“I’m writing to let you know that, after two and a half years of volunteering and taking courses, I’m about to start my first job with a conservation charity! Thanks to my participation in the Communications for Conservation Projects course I’ve just started as Communications Manager at the World Cetacean Alliance. I’m thrilled to be starting my career in wildlife conservation and feel very grateful for your expert advice and support along the way. Thank you!” Miki Tillett, UK, Cohort 1.

“Just wanted to reach out and say thank you so much to you and Lloyd for creating the conservation communications course. I recently secured a job for the Cornwall Seal Group Research Trust as a Marine Stories Ranger … a large part of why they were impressed was because of my participation in the course and the skills it has equipped me with. I know you like to hear feedback, so just wanted to let you know. Thanks again!” Charlie Gill, UK, Cohort 1.

Whether you want to raise awareness on a conservation issue, fundraise for a conservation project, or attract new supporters, the Communications for Conservation Projects course takes you step by step through the media campaign process. Real-life examples and guidance from experts give you a solid launch pad and clear direction for your own campaigns. Enroll and get ready for take-off! Tracy Brighten, Cohort 1.

The course provides you with the tools needed to create a communications project and help it reach a wide audience. Susan Dugan, USA, Cohort 1.

Excellent preparation if you are considering a role in communications, but also very helpful if your role is not directly in communication (e.g. conservation scientist) as it will improve your understanding of the communication processes. Sonja Ludwig, UK, Cohort 1.

A really good course to help you understand the lifecycle of a communications or media project. The modules take you from start to finish of the process making it easy to understand! Emily Fox, UK, Cohort 1.

Great course, really well taught, easy to follow and great that you can complete at your own pace. Lloyd’s emails were always open and he was a great support. Would definitely recommend- especially to Zoology graduates like myself, who learnt virtually nothing about communications in their degree, but need to know heaps about it for future jobs- I learnt a lot of really valuable information in this course! Jodie Velarde, UK, Cohort 1.

That the course is very useful and not only for conservation careers, but communication and PR are a fundamental part of many different jobs. Eleonora Rovegno, Italy, Cohort 1.

There is much more to communications than you would think, this course breaks it down and makes things make sense! Cary Googind, Colorado, USA, Cohort 1.

The structure allows you to learn at your own pace and Nick & Lloyd are so supportive, don’t hesitate because you’ve not done anything like it before. Rebecca Salt, UK, Cohort 1.

FAQs

The total commitment is around 12 hours and you can choose to work entirely at your own pace over the course of a year. It’s totally flexible. We’ve worked hard to fast-track your learnings and condense everything into just what you need to know. You can go entirely at your own pace, and have a year’s access to the units.

You have access to the course videos for the full year of your membership to the site, so you don’t have to do a module a week if it doesn’t suit your schedule for any reason. However, we’ve found it best to try and work through the modules at a similar pace to your course-mates, so you can share your learnings and support one another.

  1. If you have always had a passion for wildlife and want to work in nature conservation, but don’t know where to start. You might be working in a totally unrelated field right now, and want to gain skills that will increase your employability and impact. We’re here to provide you with the key conservation skills sought-after by conservation employers.
  2. If you’re currently working as a professional conservationist, and wanting to improve your communications skills to be better in your role and improve your career prospects. Through the course you’ll learn how to confidently plan and deliver effective communications activities as a key part of your job.
  3. If you are currently at university or college, and planning to try and find work in the conservation sector when you finish. There’s no better time to start building the key skills which employers are looking for in the sector, so you can hit the ground running on your graduation day.
  4. If you are currently hunting for a conservation job but struggling. The course will help you to stand out from the crowd better, by learning key skills sought after by 41% of conservation employers.

The cost for the course is $395 / £295 / €350. 

Once you sign up for the course you’ll get a confirmation email with all the details you’ll need in order to get going.

If within 14 days, if you are unhappy for whatever reason just email us and you will receive a full refund.

What's Included?

Training

Communications for Conservation Projects

Learn to plan and deliver effective communications activities.

Support Community

CC Pro

Join our private CC Pro community for support, events, networking & more.

Jobs

The Conservation Careers Job Board

Enjoy full access to the world’s biggest conservation job board.

How much does it cost?

The cost for the course is $395 / £295 / €350 and this includes the training, support community and access to jobs. 

The programme comes with a 14-day 100% money-back guarantee. If within 14 days, if you are unhappy for whatever reason just email us and you will receive a full refund. No questions asked. 

Are you ready?

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Contact Us

If you have any questions, comments or problems please don’t hesitate to get in touch by mail@conservation-careers.com