Job Description

Title: Head of /Director of Campaigns and Media for Wildlife and Countryside Link

Contract: Full-time on a 2-year fixed term contract with potential for extension

Salary: £40,000 - £50,000 (dependent on experience)

Based: Home working but with days in our Vauxhall (London) office (flexible based on location)

Reporting to: CEO

Applications to: recruitment@wcl.org.uk

Application Deadline: 9am, Monday 3 November 2025

Key Responsibilities

• Lead the strategic development of Link’s joint sector voice and campaigns to ensure the coalition remains an effective champion for the environment, wildlife and animal welfare
• Strategic development and implementation of campaigns and media work
• Development and delivery of integrated and innovative sector-wide campaigns, including devising our strategic campaigning approach for the next 5 years
• Provide leadership, support, and line management for members of the Link team to ensure a happy, high-performing and resilient staff team
• Represent Link effectively during senior discussions
• Develop internal and external relationships across our membership and with other relevant stakeholders, such as members of the media and Defra’s Communications Team
• Increase the awareness and visibility of a joint voice for the environment to wider and more-diverse audiences
• Ensure appropriate and consistent representation of Link and its members in all communications

Person Specification

Experience and Skills

• Exceptional communication, influencing, management and leadership skills
• Confidence to represent Link externally in senior discussions
• Background working in a busy charity campaigns/media team
• Proven track record of developing, managing and evaluating integrated multi-platform communications and/or campaigns strategies
• Strategic campaigns/communications knowledge
• Experience of strategy conception, delivery, reporting and evaluation
• Established networks in national political/environmental or other relevant media/campaigning networks
• Some experience of design and production
• Experience of environmental policy
• Experience of fundraising
• Risk management skills

Personal Disposition

• Passionate champion of environmental issues, with a strong knowledge of environmental issues
• Committed to considerate, respectful cooperative working
• Driven to lead by example
• Supportive and motivating manager of other staff
• Innovative and resourceful, with an ability to champion and develop new ideas and support others in doing so
• A “hands on” individual also able to operate at a strategic level

Circumstances

• Ability to work outside of normal office hours on occasion
• Ability to travel occasionally in the UK
• A balance between regular work in central London and home-working (flexible based on location)

Find out more about Wildlife and Countryside Link, our 90+ members, our campaigns and media work at www.wcl.org.uk