Work with IUCN Global Communications Unit to: SOCIAL MEDIA • Coordinate, maintain and ensure the quality social media activity on IUCN corporate social media networks; • Develop a targeted social media strategy for IUCN corporate accounts and explore new ways for IUCN to increase its effectiveness through social media; • Monitor, measure and report on social media audience and impact, and make recommendations for how to respond to the analysis; • Further develop of IUCN’s presence on Facebook, Twitter and YouTube, including IUCN social media campaigns for specific IUCN initiatives or events or additional channels as appropriate to meet IUCN communications goals; • Follow and assist other IUCN communicators in following the IUCN Social Media Policy CONTENT COORDINATIO