The aim of the Digital Marketing Officer role is to help us optimise our online fundraising activity by driving lead generation, refining digital supporter journeys and growing our key conversion metrics. This role will work closely with the wider marketing team to utilize our large online reach and wealth of engaging content to increase donations and memberships. You will be our in-house expert on how to run optimised social media advertising and e-mail campaigns. Working with the Marketing Manager, you will use an analytical approach to test and track effective campaigns that inform our content and conversion strategy. You will be an online lead generation and conversion whizz, looking for the conversion opportunity in every activity, and championing strong content and engagement