The Role: Create and implement social media strategies for mass audiences to engage them in the values of biodiversity. There needs to be a focus on re-use of the content by multiple teams in the WWF network and the broader movement to ensure maximum reach (of products such as Earth Hour, Our Planet, LPR) in line with Aichi Target 1. Implement Social Listening tools to ensure that the most relevant online conversations with respect to the values of biodiversity are being tracked and monitored. Build a community of like minded people from around the world who are able to discuss and exponentially amplify the values of biodiversity within their existing networks. Work with WWF’s micro influencers to create biodiversity packages for them to influence their audiences. Organize online co