Diving in head-first | Melissa Hobson’s journey from PR Professional to becoming The Ocean Writer

The ocean covers over 70% of our planet and is the lifeblood of Earth’s ecosystems. Yet, as climate change and human activities threaten marine biodiversity, the need for passionate advocates for ocean conservation has never been more urgent. Melissa Hobson, The Ocean Writer, is a freelance ocean journalist covering marine science, conservation and sustainability. This

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Inspiring urban conservation through social media | A Q&A with wildlife influencer Lirayen Valencia

“I would love to see more wildlife influencers, and for them to be as popular and cool as fashion/lifestyle influencers” As of January 2024, around 62.3% of the world’s population are social media users. Communications have always been crucial for spreading conservation messages across the globe, but it seems that now, more than ever before,

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